From AGL to Allianz Laos, the reason of the rebranding - Yula.la

From AGL to Allianz Laos, the reason of the rebranding

Jul. 30, 2021, 11:42 am.
Allianz Laos
If you pass by AGL headquarters in Vientiane you suddenly realise that there’s no more the AGL logo on the top of the building, the one we were used to, with characters both in English and Lao. Now you’ll see the Allianz international logo, consisting in a circle with the stylized eagle, symbol of Germany, and the word Allianz.
There’s also a change in the name, Allianz Insurance Laos is the new name of Allianz General Laos (AGL). By adopting the global name and logo Allianz wants indeed to guarantee a unique e strong brand image worldwide. We shouldn’t forget that Allianz is the world #1 insurance brand ranking by the Interbrand’s Best Global Brand and that consequently its logo must be recognised also by the Laotian customers..
Allianz was established since 1980 in Munich, Germany, all around the globe, Allianz has been working hard to secure people’s lives and to give courage to customers for what’s ahead reflecting to their internal purpose: “We Secure Your Future”.
Allianz stands with over 100 million people worldwide and has grown to be one of the world’s largest insurers, investors, and assistance service providers.

 

This enable them to protect their clients locally, and on a global scale, by offering a variety of products and services to meet their customer’s needs.
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