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SEO is how search engines such as Google, Yahoo, and Bing work, and how to create useful content for increasing your SEO ranking. Because when search engines understand your content, it will be shown to many more potential customers, helping you drive more traffic to your business.

Every day, there are millions of people browsing the internet looking for everything from their next travel destination to upcoming fashion trends. For businesses, this is fantastic news because it means there are millions of opportunities for your products and services to appear in front of potential online customers.

SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

When someone searches something in Google using a word or phrase related to your business, like, sustainable fashion, you’re more likely to appear in their results. When a search engine generates the results, some of them will be paid advertisements. The paid advertisements appear at the top or left side of the search results page and include the word “ad.” The rest are unpaid results that the search engines associate with the keywords entered into the search box. The unpaid search results are known as “organic results.”

 Search engines are constantly hunting web databases for new content to help people find exactly what they are looking for. 

If you have a website or even a social media page, it can appear on the search engine results page. The results are affected by the keywords you use on your website or social media page (for example, eco-friendly home products) as well as other factors—such as how many other websites link to yours. This might seem a bit confusing, but don’t feel intimidated, the more you practice, the easier it should get. Think of a search engine as a matchmaker. The goal is for the searcher to find exactly what they are looking for.

Need help with your SEO strategy? We can help, contact us today for your digital marketing needs - we have a team of experts ready to help every step of the way.