Yula.la News

What is Content Marketing & Why is it important? How can it add value to your business?

In this guide we will share:

6 Useful Tips To Consider To Create A Powerful Content Marketing Strategy. 

3 Success Keys To Writing Your Own Content Marketing Strategy. 

What is Content Marketing?

When it comes to content marketing, Value is the most important keyword to keep in mind.  Whatever content you publish, if there is  “value” to the audience, they will view our content.

The most popular kinds of content:

Blog:  words and articles showing on a website's blog section. 

Social Media Content: Facebook and Instagram posts

Graphical Artwork(Graphics):  infographics,  online poster, line graphs, and more.

Video:  video is getting more popular because big platforms like Facebook and youtube find the audience to love it.

Podcast: it’s a way to tell stories with voice. A podcast is like an online version of radio.

With so many businesses throughout the world operating online, standing out from the crowd is vital. Content marketing is a great way to help you attract your audience’s attention, generate more sales, and build your brand’s credibility.

Content marketing is based on the creation and the curation of the sharing of online materials, such as photos, videos, articles, blogs, and social media posts. Content marketing is all about generating interest in a company’s products or services by capturing people’s attention in hopes to gain more loyal customers.

Content marketing is key because it can help your business to increase sales by leading traffic to your website, increase your brand awareness, and build trust and recognition to your audience.

In the past, before the internet was widely available, it was the TV, print, and radio industries that dominated the advertising industry. The thing is, there was always a third-party involved in making two-way interaction impossible between brands and customers. In the past, audiences received advertising messages whether they wanted them or not. Such as commercials during movies, TV shows, and the news.

Now, people can pick and choose when they engage with companies and their advertisements. Content marketing is the future because it allows businesses to connect with their audiences like never before.

Imagine you run a designer bag shop, and want to use content marketing to increase awareness of your company and drive more traffic to your website. To achieve this, you could publish engaging content about the inspirational stories behind your purse collections and the process of how it’s designed. You can share this on your website’s blog, and promote it across the company’s social media platforms to increase readership.

Great content campaigns are based on understanding who you’re writing for. It’s all about connecting emotionally with your audience. This means you need to know who your audience is by figuring out their interests, hobbies, habits, and background. The more you know about your audience and share their passions, as well as their needs, the easier it will be to engage with them on a personal level.

Try considering the challenges that your customer has to deal with, and then create your content to help give solutions to their needs. This is a basic marketing and sales model. Identify the customer’s needs and present proper solutions. This will create value for your customers and help you maintain a relationship with them. 

For the designer bag business example, problem areas for customers could include a lack of trust for the product, justifying the high price, or simply wanting to make the right social impression on others. Content marketing helps your brand create a personality that can connect with the right audience who will support your brand.

The key to success is creating a content marketing campaign that accomplishes three things:

(1) answering and understanding your audience’s needs

(2) providing them value through your content strategy

(3) keep customers wanting more. Engage with them. Connect with them, so they will keep visiting your website.

Need help with your content strategy? Yula.la has a team of digital marketing experts and content creators. Contact us today for our b2b content services, so we can alleviate, expose, and craft your content to get more traffic and sales for your business needs. Let us help you achieve your marketing goals.